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THE PROBLEM

Loving Life With Balance, founded by Shalonda Wilson, provides counseling and wellness services that help children and parents strengthen communication, emotional awareness, and balance at home. Shalonda already had a clear understanding of her audience and message, but needed her brand visuals and a website to capture that story. She also needed a refreshed logo and color palette that reflected her brand’s nurturing yet professional tone. We provided a cohesive plan for her brand photoshoot to ensure her imagery matched her message, and a website that spoke directly to her audience while giving clients an easy way to book services online.

THE SOLUTION

We worked with Shalonda to elevate her brand identity while honoring the clarity she already had around her mission and audience. Her color palette was refined to evoke calmness and trust; her logo was refreshed. We helped her plan wardrobe and creative direction for her brand photoshoot so her visuals aligned seamlessly with the new identity. Finally, we designed a clean, family-friendly website that clearly presents her services and makes booking simple for both parents and caregivers. The result is a cohesive and polished digital presence that authentically represents Loving Life With Balance.

1.2K+

Site Visitors

87%

Mobile Engagement

90%

Visitor Booking Rate

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1+1 = MODERN MARKETING BLENDING HUMAN CREATIVITY AND AI TECHNOLOGY 

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2023 Taylor Branding Co. LLC 

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