We partnered with MashUp for a full year to give them day-to-day visibility and brand MashUp! Weekend 2025 cohesively. We built a content strategy that spoke directly to their audience with defined content pillars, on-brand templates, and scroll-stopping captions, and started their weekly broadcast, MashUp! TV. For their big annual event, we created a unified visual identity, story and post kits, honoree and sponsor assets, created ad campaigns, and a rollout plan that sequenced announcements, ticket pushes, and partner spotlights. We aligned web, email, and social, then ran monthly analytics reviews to refine what worked.