Hilton's Cocoa Beach location was relying on outdated visual content that no longer reflected the property or its atmosphere. Corporate materials, internal communications, and marketing collateral all pulled from the same aging image library, which meant the property's current look, amenities, and coastal setting weren't being represented accurately. Without a fresh, cohesive set of visuals, the location lacked the kind of authentic, on-brand imagery needed to support both corporate use and local marketing efforts.
Eleven & Marketing developed and executed a visual brand campaign for one of the Cocoa Beach properties, starting with creative direction aligned to Hilton's brand standards. We planned shot lists and locations across the property, coordinated local talent to bring an authentic, community-rooted feel to the campaign, and led a two-day on-location shoot to capture the imagery. The result was a refreshed, versatile content library the property can pull from across corporate materials, internal communications, and marketing, giving the property a visual identity that reflects the brand today.
HOSPITALITY
POOL + LEISURE
FITNESS
WELLNESS + TRAINING
BEACH + SOCIAL
THE FINAL DELIVERABLES
A refreshed visual library built to work
across the brand.
Creative Direction
Concept, planning, talent, direction.
Full-Scale Production
Two-day photo and video production.
Ready-To-Use Brand Assets
Polished content for ongoing marketing.