North Star Gems Elite Caregiver Agency needed to grow on two fronts at once: bringing in qualified caregivers and reaching families in need of private-pay care. The brand's presence was inconsistent, with no professional visual identity or purpose-shot content to build trust with either audience. There was no backend system to manage leads or placements, applicant and client information lived in scattered, manual formats, and there was no paid advertising strategy driving qualified leads in on either side of the business.
Eleven & Marketing rebuilt North Star Gems into a full-stack growth engine. We refreshed the brand identity and content, replacing generic visuals with purpose-shot photography and a cohesive look across the website and social presence. We built a caregiver placement management dashboard to give the agency a real backend system for managing leads and placement. On the acquisition side, we ran Meta ad campaigns targeting both qualified caregivers and private-pay families across affluent parishes in the New Orleans area, generating 400+ qualified leads. We built out an applicant tracking system and set up real-time automation and CRM follow-up so leads on both sides were responded to and organized instantly, without manual work.
THE WEBSITE
A Site Built To Convert, Not Just Exist
SOCIAL MEDIA
New Content and Digital Presence
CUSTOM CRM AI SOFTWARE
Manage Business All In One Place
400+
Qualified Leads
50+
Content Assets Created
2
Meta Ad Campaigns Launched